The meaning behind our logos
Every symbol tells a story. Ours remind us where we started and where we're going.
The Let's Ball logo
It represents building a living legacy. More than sports. A mindset. A movement.
The butterfly symbol
The dot underneath represents the caterpillar—the starting point before the shine.
MISSION
We sell the process, not the moment
Let's Ball Sports Network is media and community platform built to spotlight more than highlights. We capture the grind behind greatness — the discipline, leadership, schooling, lifestyle, relationships, and the mindset that turns an athlete into a name people respect. YouTube is our kids' cable now. If our athletes and communities aren't being documented the right way, we get left behind.
Foundation
WHY NOT YOU
Greatness isn't luck. It's repetition, habits, staying present, and showing up when nobody's watching. We exist to inspire athletes and families to embrace the process — and fall in love with it.
Meet the founders
The passionate team behind our brand
Demetrius "desh" MCDANIEL
Founder & CEO
Passionate about sports and innovation, bringing 8 years of industry experience.I grew up in Nashville where the environment felt predetermined. But I learned early that it's not about where you start—it's about whether you can see your future. The difference was the Process: staying present, staying locked in, and following the steps that lead to becoming. That's the message I stand on. Every kid deserves to believe their story can end different. That's why Let's Ball exists.